WWE Partners with Fanatics to Launch ‘WWE World’ Fan Experience at WrestleMania

WWE and Fanatics Events have teamed up to introduce an unprecedented fan experience titled “WWE World at WrestleMania,” set to be held in Philadelphia.

This five-day extravaganza, scheduled from April 4-8 at the Pennsylvania Convention Center, promises to be an immersive haven for WWE enthusiasts, complete with the most extensive WWE Superstore ever assembled at WrestleMania.

Ticket sales for this landmark event begin on Thursday, February 22 at 10 a.m. ET, with prices ranging from $30 to $300. Attendees can look forward to a diverse array of attractions, including roundtable discussions with top WWE Superstars, a WWE 2K24 gaming tournament, live podcast recordings, and direct memorabilia and autograph sales facilitated by Fanatics Live.

Moreover, the event will offer exclusive merchandise, autograph sessions, and meet-and-greets with WWE Superstars and Legends. Fans can also immerse themselves in exhibits and memorabilia celebrating the 40-year legacy of WrestleMania.

Scott Zanghellini, WWE’s Co-Head of Revenue Strategy & Development, expressed enthusiasm for the partnership with Fanatics, highlighting their exceptional capability to tailor fan experiences.

“Fanatics has a phenomenal ability to customize offerings for fans and we’re excited to partner with them on this first-of-its-kind experience for the WWE Universe at WrestleMania XL.”

Lance Fensterman, CEO of Fanatics Events, echoed this sentiment, emphasizing the goal to create a memorable event filled with unique content and Superstar access.

 “Through unique content, Superstar access and immersive experiences, we look forward to curating a captivating event for all fans who are in Philadelphia for WWE’s marquee event.”

This collaboration between WWE and Fanatics extends an already flourishing relationship that spans global e-commerce, licensed merchandise, memorabilia, and enhanced product offerings at WWE’s annual 300-plus events.